We are delighted to announce that once again LUMAG will be exhibiting at Automechanika Istanbul fair which takes place from 7th to 10th April 2016. This event is one of the most important places for every exhibitor who is constantly developing its business not only in Turkey, but in whole region of Asia Minor. It is a place of diffusing both European and Asian business. As the organizer – Messe Frankuft – highlights it is an event ranked in third place in the world when it comes to the size of Automechanika Fairs.
On the area of more than 40 thousands m2, nearly 1.650 exhibitors from over 41 countries will be showing their innovations and products already known on OE and Aftermarket.
LUMAG by consequently achieving the main goals in Minor Asia region uses the opportunity to strengthen its brand and to make the new business contacts by showing its products on stand C180 in Hall 7, to which we invite to.
It is our great pleasure to inform that Krzysztof Holowczyc who is one of the most successful Polish rally star, three-time Polish Champion, ERC – Champion, winner of Cross Country Classification, 3rd place winner of Dakar Rally became the ambassador of the Breck brand.
As part of the agreement “Holek” will participate in the taking off campaign today promoting the Breck brake pads.
In the first phase the special emphasis will be to highlight the strengths of the Compress Control system. The advertisements with our new Ambassador will be broadcast on TV, radio and also published in automotive magazines.
We are happy that the sportsman of such high rank and most importantly a big passionate fascinated by the automotive joined the family of Breck.
We are delighted to announce the first effects of rebranding process of Breck brand. After signing the contract with Krysztof Holowczyc, it is time now for changing the Breck’s logo and to create a new packages design.
The new logo will be present on all marketing and advertising materials which are directly connected with the Breck brand. A new design of packages has been already introduced for three references (23224 00 702 10, 23557 00 704 10, 23766 00 701 10), but it will be systematically increased. One of the key components of graphic design is the Compress Control System logo.
A new refreshed Breck’s logo and package will accompany our new Ambassador during the upcoming advertising campaign.